Saira is a 20+ year entertainment industry & advertising veteran, whose portfolio spans Visual effects for films, CG feature animated films, television, music videos, commercials, interactive entertainment and mixed reality. She leads teams where she collaborates with technology, creativity, story-telling and design.

She is both creative and entrepreneurial. Her passion is in creating content across various platforms. She is at her best, where creativity and technology meet.

In her early years of her career she worked on VFX films, CGI Feature films as well as commercials at several production houses like Tippett Studios, Industrial Light and Magic, Manex Visual FX, Wild Brain, Blue Sky Studios, Psyop and Laika.

More recently she worked remotely as one of the VFX Supervisors on animated feature film - The Monkey King (Netflix). Prior to that, she has produced content for immersive experiences as well as advertising through her business Hatke Creative as well as at Wieden and Kennedy as Executive Producer for their in-house animation team over a wide range of medium and platforms.

She is currently working at Brandlive, as an ECD+SVP of the creative arm BrandLive Studios - a studio built from scratch to create content for a wide range of events for various clients.

Her Superpower : Saira has a knack for understanding the core needs of a project and finding creative solutions that bring both visual impact and a strong narrative. She enjoys collaborating with teams to craft thoughtful concepts and pitches, and excels at bringing together the right people to make ideas come to life—while ensuring clients are always part of the journey.

As a creative consultant, Saira helps brands and teams shape their vision and elevate their projects through innovative storytelling, design, and problem-solving.